Behind every great initiative, there's a web of people who made it happen. Some of them are on the same team. Some came together briefly at just the right leverage point. Every initiative calls for a different mix of people and action.
You already have every relationship you need to accomplish your next great initiative. You just need a way to surface the ones that are most important, place them at the right leverage points, and set it in motion.
Every great achievement. Every great cause. Every great company.
They all happen the same way — through people, working in alignment, doing the right things at the right moments across whatever boundaries are in the way.
What you're trying to do is no different. The method is the same.
Unlock Your Network is how great leaders do great things.
For founders raising rounds, executives launching new lines of business, consultants entering new markets, leaders navigating transitions.
Your network, your initiative, your plan — built one-on-one with a facilitator across three working sessions. You walk away with your Resource Activation Plan, your network map, five to seven priority relationships, and the 90-day plan to activate them.
For founding teams in growth mode, sales and business development teams aligning on target accounts, executive teams pursuing a strategic move together.
Each participant brings their own network, and the program synthesizes across all of them. You walk away with a collective Resource Activation Plan, a network map showing which relationships sit with which member of the team, shared priority relationships, the gaps in your collective coverage, and action items with clear ownership.
It's the map nobody on the team could have drawn alone.
Before we meet, you complete a short questionnaire about the initiative and what's driving it. We come to the live session with a draft of the strategic framing, and we work through it together until the initiative and the disruption around it are named with the precision a plan can be built against. Most clients are surprised at how much sharper the language becomes in this hour.
The core of the program. A guided working session where we surface every relationship that connects to your initiative — people, organizations, the connections between them, the role each one might play. The session is paced to give the work the room it needs. You'll name relationships you wouldn't have thought to activate, and you'll see the shape of your network in a way you haven't before.
We bring you your finished Resource Activation Plan — priority relationships, conversation starters, the 90-day timeline, the delegation, the gaps. We walk through it together, you push back where you want to, and we finalize. By the end of the session, you have everything you need to run.
Once your plan is finalized, you can add ongoing coaching sessions to help you run it. New questions come up. New people surface. Things shift. Activation coaching gives you a working partner across the 90 days and beyond — to refine the plan as it meets the real world, run additional mapping when something opens up, and keep momentum on the relationships that matter most.
For Team engagements, the same structure runs across multiple participants in parallel — and Session 2 surfaces relationships across everyone's networks.
The Resource Activation Plan is your initiative's working environment. It lives on a platform we built specifically for this work, and you can return to it any time across the 90 days and beyond.
The plan opens with your strategic initiative, the disruption driving it, the leverage available to you, and an at-a-glance view of priority relationships, action items, network clusters, and gaps.
For each of the five to seven people who matter most: why they matter now, what to ask for, what to offer, how to approach them, and the line you can use to open the conversation.
Every relationship surfaced during the program, visualized around your initiative. Two views — a structural view that shows the network through its relationship channels, and a flow view that shows how the network moves around the work. Filters let you focus on priority relationships, surface dormant connections, or look at specific clusters.
Three phases of roughly thirty days each, with named relationships, specific actions, owners, and timing. Not a to-do list — a sequenced plan with rationale at every step.
Action items grouped by who owns them. The work that's yours stays yours; the work that belongs to someone else is named, structured, and ready to hand off.
We built the platform because nothing off the shelf does this — and because the deliverable deserves to be a working environment, not a PDF.
See the full engagementA walkthrough of a complete sample engagement — the Resource Activation Plan, the network map, the priority relationships, the platform itself. About twenty minutes.
UYN sits inside a broader body of work called Opportunity Intelligence — Opportunity Lab's name for the way of seeing and acting that makes great things possible amidst constant disruption. UYN focuses one of its five pillars — Collaborative Network — into a structured engagement you can run.
Mark founded Opportunity Lab and created the UYN concept. For more than a decade he ran the work as a facilitated strategy session with executives, founders, and family-business leaders. The thinking behind the program — that the resources are already there, that real change happens through people in alignment, that the leverage sits in the network you've already built — is his.
John is co-creator of Opportunity Intelligence and the creator of the platform UYN runs on. He designed the current Solo and Team workflows, built the synthesis layer that turns session material into structured plans, and built the visualization environment. The program in its current shape — three productized sessions, the platform, the operating model that clients keep — is his contribution.
The things humanity is most proud of were done this way.
The things you're most proud of were done this way.
The next great thing you do will be done this way too.
Unlock Your Network is how great leaders do great things.
See a complete engagement